We live in an unprecedented age of consumer choice and business opportunities. The challenge for our clients is to identify specific opportunities that give them a competitive advantage, in order to enable development of an overall program to drive change.
The Schreiner Group helps you to consider how your company fits into the bigger picture. Where are the opportunities? What are the pitfalls? Learn how to use that understanding to your advantage. Find out what your customers want now and in the future.
Susan
Schreiner, President
Susan
Schreiner is recognized as a leading industry insider and
commentator, covering the field of consumer technology,
wireless and personal computers. She founded The Schreiner
Group in the early 1980’s and has served as a
consultant to many of the leading consumer technology
vendors, associations and tradeshows.
Susan is known as a concise, forward-thinking analyst and
writer focused on identifying new opportunities,
anticipating future markets, and assessing how and when new
technologies and services will be adopted by consumers and
businesses. She provides a keen external perspective to the
company’s clients.
Susan has a regular C4 Trends column in Vision
Magazine,
a leading publication read by 23,000+ top tier executives
across the consumer technology ecosystem – from
manufacturers, component-makers and technology enablers to
the top retailers and industry and financial analysts. She
is also editor of the subscription-based
C4 Trends,
published by the Consumer Technology Group. This group also
publishes Dealerscope,
E-Gear,
Picture
Business and
Custom
Retailer.