Consulting. The Schreiner Group offers a broad range of customized services to address your unique consulting needs. As knowledgeable consumer electronics insiders, we can provide a fresh and objective view of the challenges, technologies and opportunities affecting the success of your business.
• Business strategy. Our expertise includes identifying strategic alliances and joint ventures; market expansion or growth strategy opportunities; channel strategy, brand strategy, and brand extensions. It also includes uncovering strategic options hidden among the intangible assets in a client’s core business.
• Accelerate strategic innovation. We offer keen insights in helping to identify new markets and new customers, and potentially redefining the basis for competition in the industry.
• Sales and marketing. In our work with clients, we have worked on ad sales strategies or function as a valued ‘behind the scenes’ resource for teams selling product. This has included customer segmentation, as well as acquisition and retention strategies.
Market Research
This may involve a more in-depth analysis of internal and external resources including exploring client data and databases – or it may include gathering literature and assessing the receptiveness of a client’s products or services at conferences and tradeshows.
Competitive Analysis
We assist management and staff in understanding how the company and its products are perceived by customers, competitors and the industry. We help clients to identify industry trends and competitors which threaten a client’s position and/or new market entry strategy.
In this way, we are cost-effective in enabling a client to optimally allocate financial and human resources to generate tactical strategies and take advantage of the competitive landscape and find niches of new business development opportunities.
Communication Strategies & Implementation
We work with clients solo, or with its internal team or external agency, to develop messages and positioning strategies to be used for internal blueprints as well as across presentations and collateral materials.
Tradeshow & Conference Expertise
The Schreiner Group has done high- level consulting and product development for leading tradeshows and their conference components like: CES, E3, Macworld, CTIA shows, ComNet, and more.
On the client-corporate side, we are experienced in understanding how to leverage a tradeshow or conference in the marketing mix – and are well positioned to identify and advise clients about specialized events that might best showcase its company, products, people and technologies for potential partners and new business development opportunities.
Market Reports
Periodically, The Schreiner Group spots a trend of interest to a premium set of clients, and accordingly publishes a report suitable for this group.